Food For Thoughts

It all started with the desire to stand out…

internationally. Cook_inc. created a platform in which all subjects that were touched by the culinary world (in Italy) could be written about, but their articles were written only in Italian. To reach a greater audience, they sought to create special editions in different languages. With the platform and the desire to be heard, we created a special edition that was raw and anarchically different.

Cook_Inc. Presents:

A Cook_Inc. x Lush Collaboration : Food For Thoughts’ Message

The Base: Concept & USP

Branding : Keywords, Archetype, Tone & Aesthetics

Cook_Inc. Internationally: The Target

Marketing Mix: How to Get People Thinking about Food For Thoughts

The Strategy: How Food For Thoughts Gets Funding

Food For Thoughts: Read Our Digital Edition